October 28, 2025

Level Up Leak Detection Expands to North  Atlanta with New Franchise Partner 

Level Up Leak Detection expands to North Atlanta with a new franchise partner.

We're excited to announce that Level Up Leak Detection is growing! A new franchise partner has joined our network and will be serving North Atlanta and surrounding areas. 

This marks another major milestone in our mission to bring expert leak detection services to pool owners across the country. 

Welcome to the Level Up Family 

Our newest franchisee brings passion, dedication, and a commitment to serving the North Atlanta community with the same excellence that Level Up is known for. 

North Atlanta is a perfect market for our services. With thousands of pools across Buckhead,  Sandy Springs, Brookhaven, Midtown, Virginia-Highland, Chastain Park, Garden Hills, Morningside-Lenox Park, and Westside, homeowners need reliable leak detection experts they can trust. 

And now they have one! Level Up Leak Detection North Atlanta will not only provide leak detections, but also the associated repairs needed along with home pool inspections. 

Why North Atlanta? 

The North Atlanta area has some of Georgia's most beautiful residential pools. It's a thriving community where homeowners invest heavily in their outdoor living spaces. 

But with all those pools comes a real need: 

  • Over 5% of pools leak at any given time 
  • Many leaks go undetected for months 
  • Homeowners waste thousands on water bills 
  • Property damage adds up fast 

Our new franchise partner recognized this opportunity. They saw a market that needed what we offer: fast, accurate leak detection backed by proven technology and expert training. 

What This Means for Pool Owners 

North Atlanta homeowners now have access to:

Proven Technology: Level Up franchises are powered by LeakTronics equipment. This is the best leak detection technology in the business. It finds leaks fast without tearing up decks or draining pools. 

Expert Training: Our franchisees don't just get equipment. They get comprehensive training from Darren Merlob, who has spent 30+ years mastering pool leak detection. They learn the skills that only come from decades of real-world experience. 

Professional Service: Level Up franchisees follow proven systems. From the first phone call to the final repair, customers get consistent, professional service every time. 

Guaranteed Results: Every Level Up location stands behind the same promise…We will find your leak. Guaranteed. 

What This Means for Our Franchise Network 

This expansion proves what we already knew. The Level Up model works. 

Real Demand: Pool leak detection is an underserved market. There are over 10.7 million pools  in the U.S., and homeowners are desperate for qualified professionals who can solve their leak  problems. 

Low Competition: Unlike pool cleaning or basic maintenance, leak detection requires  specialized skills and equipment. Most pool companies don't offer it. That means less  competition and better profit margins. 

Strong Support: Our franchisees succeed because we set them up for success. From day one,  they get: 

  • Hands-on technical training 
  • Ongoing mentorship from Darren and our core team 
  • Marketing support and lead generation tools 
  • Access to a network of franchisees who help each other 

Scalable Business: Our franchise model is designed for growth. Start as a one-person  operation working from home. Scale up as demand grows. Add technicians. Expand your  territory. Build real equity. 

About Our Franchise Model 

Level Up Leak Detection is a first-of-its-kind franchise. We're not just another pool service  company. We're specialists.

Founded by an Industry Expert: Darren Merlob isn't just a pool guy. He's the leading expert in  pool leak detection. He's trained thousands of contractors, developed innovative tools, and  solved the hardest leak problems in the industry. He has also successfully run and sold two high profit leak detection companies in Florida and Texas, so this isn’t his first rodeo.

Now he's sharing that expertise through our franchise system. 

Built on the Best Equipment: We partner with LeakTronics, the global leader in pool leak detection technology. Our franchisees get access to equipment that most competitors can't afford or don't know how to use. 

Focused on Real Training: We don't hand you a manual and wish you luck. We train you in the field. You learn by doing. And we're available for ongoing support whenever you need help. 

Designed for Success: Our business model is proven. It's home-based, service-driven, and  focused on a market with consistent demand. You're not competing with big chains or fighting for scraps. You're filling a real need. 

The Opportunity Is Real 

The North Atlanta franchise is just one example of what's possible with Level Up. Markets across the country need what we offer: 

  • Skilled leak detection experts 
  • Professional, trustworthy service 
  • Technology-driven solutions 
  • Guaranteed results 

If you've been thinking about business ownership, this is worth exploring. 

What Makes a Great Level Up Franchisee? 

Our best franchise partners share certain qualities: 

  • They're hands-on and willing to learn 
  • They care about serving customers well 
  • They see the value in doing things the right way 
  • They want to build something real with expert guidance 
  • They're ready to be part of a growing network 

You don't need pool industry experience. We'll teach you everything you need to know. You need drive, commitment, and a desire to provide a valuable service in your community.

The Numbers That Matter 

Here's why franchisees are choosing Level Up: 

Huge Market 

  • 10.7 million residential pools in the U.S. 
  • 5% are actively leaking right now 
  • Billions spent on pool repairs annually 

Low Competition 

  • Few companies specialize in leak detection 
  • Most pool contractors lack the right equipment 
  • High demand, limited supply 

Strong Support 

  • Comprehensive training included 
  • Ongoing mentorship and technical support 
  • Marketing and branding tools provided 

Growth Potential 

  • Home-based startup keeps costs low 
  • Scale up as you grow 
  • Build real business equity 
  • Join a brand at the ground level 

What's Next for Level Up? 

The North Atlanta franchise is just the beginning. 

We're actively seeking franchise partners in markets across the country. From Florida to  Arizona, Texas to the Carolinas, pool owners everywhere need what we offer. 

If you're in a market with pools, there's an opportunity. 

Ready to Learn More? 

If the North Atlanta success story has you thinking about your own future, let's talk. We're looking for passionate people who want to: 

  • Own their own business 
  • Serve their community 
  • Build something with real value 
  • Be part of a growing brand 

Here's how it works: 

1. Reach Out - Fill out our inquiry form. No pressure, no hard sell. 

2. Let's Chat - We'll hop on a call and answer your questions honestly. 

3. Discovery Day - Come meet us, see the technology, and get a feel for how we operate. 4. Review Everything - Look over the franchise agreement. Talk to your advisors. Make  sure it's right for you. 

5. Launch Your Business - Training begins, equipment ships, and we're with you every  step of the way. 

A Personal Note from Darren Merlob 

"I've spent over 30 years in this industry. I've seen what works and what doesn't. I built Level Up to share that knowledge with people who want to do this right. 

Every franchisee who joins our network gets direct access to me and our team. We're not some distant corporate office. We're operators who understand what you're going through because  we've been there. 

Seeing our new North Atlanta franchise launch is exciting. It's proof that this model works. And it's just the start of what we're building together."

Join the Movement 

Level Up Leak Detection is more than a franchise. It's a chance to be part of something at the ground level. 

We're building a national brand in an underserved industry. We're setting the standard for what  professional leak detection should look like. And we're creating opportunities for people who  want to build real businesses. 

The North Atlanta franchise is up and running. Where will the next one be? Could it be in your market? 

Contact Us 

Ready to explore franchise ownership with Level Up Leak Detection? 

Email: info@levelupleak.com 

What you'll get: 

  • Detailed information about franchise opportunities 
  • Honest answers to your questions 
  • No-pressure conversation about whether this is right for you